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DIgian is a concept app that lets users interact with their favorite well-known people right on their phone. By using a complex algorithm that compiles online data, Digian is able to output a digital representation of these well-known people for users to interact with. The concept is somewhat eerie, so I introduced Qwertzl the Wizard to make it more inviting. Since users of Digian are curious, it made sense to use a wizard as a representation of the app being a sort of magical wealth of knowledge. Lastly, by reassuring users that their privacy is of utmost importance, users can ask any question without the fear of their privacy being invaded.